Catwalk’s ‘Iron Lady’ | Jeanne Bilgehan

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Cheerful as his name! She says, “I guess that’s why my dad named me ‘Joy’ … I always like to be cheerful to get my name!” Neşe Erberk was born in Istanbul as the second child of an architect father and a housewife mother. He also gave the full date as there was no problem with age; “October 14, 1964! I’m Cotton! “He gets his grandmother’s colorful eyes and middle name (Beria) from his family, a Rummelian immigrant. Neshe and his older brother Genghis grew up in a large family. As a kid, I used to go from school to school, from home to school. “:” After elementary school, I entered Robert College. I started volleyball in high school because of my tall height. That’s when I opened it. “

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Catwalk's 'Iron Lady'
It’s 1970s: Dad Sedat Bay, Mom Gulsen Haneem and Big Brother Genghis Erbark …

Looking for amateur models …

Her real start was when she was in her final year of high school when her mother took her to a fashion show. “At the time, there was a fashion show where Halit Kavanagh was the presenter,” Erbark recalled. Famous personalities of the time Hülya Yiğitalp, Meliha Akalın and Nergis Kumbasar were walking on the stage. I found walking with music so exciting, I was so jealous … it was 1982. Six months after this fashion show, I saw an ad for ‘Jackie Trico looking for an amateur model’. I applied to try and was selected! The first fashion show was at Pera Pallas. I really liked the idea of ​​walking down the runway to music and promoting different costumes with different identities. I was excited to be able to embody all kinds of spirits. After this fashion show, I participated in the competition of fashion publishing Vision magazine. I could do more ‘professional’ modeling if I won. After being selected in ‘Miss Mink’, my mother immediately started preparing me for beauty pageants.

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Catwalk's 'Iron Lady'
1983: Turkey beauty pageant

Bosphorus note in review

Erbark explained that while her modeling career continued, she never interrupted her education: “My real dream was to become a businessman. I noticed the Department of Business Administration at the University of Bogazisi. Modeling has never been a profession for me. I’ve always seen it as ‘part-time entertainment’. With that in mind, he won the school he was aiming for. At the same time he was going to the fashion show. Miss. Intoxication continued: “I was accepting offers in a way that did not conflict with my test. I used to photocopy and study in rehearsals. Unfortunately, the fashion world was so bright that it rolled the eyes of many people; You are immediately recognized, the opportunity is poured into your feet. For this you have to have a very strong character. With my focus on both my family structure and my business woman goals, I didn’t move away from that glittering world. Not everything! ‘ I was saying; Invitations, gifts, dating… many people have found me cold and distant. I just loved the moment on stage. I’m not tempted by the benefits of the glamorous world. “

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Catwalk's 'Iron Lady'
1984: Miss Europe European Beauty Contest Austria

I got my war paints in the beauty contest

At the end of her first year of university, she entered the Turkish beauty pageant without breaking her mother. However, Mrs. Ness explained that it was only as a matter of ‘duty’: “When my mother said, ‘I want you to represent Turkey abroad’, I did my duty, I was first elected and came back, but then I I was very excited when I entered the European beauty pageant. I was competing there as ‘Miss Turkey’, not Ness Erbark. Europeans ask, ‘Can Turkish girls compete, can they wear swimsuits, can they go to university?’ They insulted me. With this ambition, I applied the colors of my war to tell them about Turkish women. In the meeting I was constantly talking about Turkey. ‘First win Erbark!’ I started crying loudly! Beauty was not enough there, effort was needed. I was proud of that. ”

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Catwalk's 'Iron Lady'
2019: Miss Europe European Beauty Pageant Austria

The 23-year-old in the boss chair

Continuing her education as a European beauty queen, Nash Erbark began preparing herself for business life from third grade. First, he formed a cast of actors and models from his classmates. After graduation, he founded the Erbark Agency and became a business officer. He was only 23 when he became boss! He described the period as follows: “There was a lack of educated models. I have embarked on the journey of claiming ‘educated and professional models’; Body language, gestures, diet, dress, manners… I modeled for three or four years. Then I became a ‘full time’ boss. Getting acquainted (gain, obtain) with present-day techniques may have helped, but some people think that I started this business with ‘inspiration’. I’m still in business; They realized I was serious!

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I was waiting like a cop

Many of today’s brilliant names like Deniz Akkaya, Sinem Kobal, Kıvanç Tatlıtuğ, Özge zpirinçi Erberk have come out of the agency. What are the similarities between successful people? Erbark says, “Eating bread from the bakery, eroding the stage… those who show patience and struggle succeed. Those who are impatient are gone, ”he said. Was it difficult to manage young and beautiful? His reaction was; “They called me ‘Iron Lady’ because I was so prescriptive; You can’t go out at night if you have a shoot, you can’t eat whatever you want … Some company owners dared to ask my models to please them. I will tell them, ‘Not possible’. I was waiting in an organization like the police. I would tell my models not to survive in this moment. ”

Catwalk's 'Iron Lady'
Neşe Erberk Model Agency’s ‘Mannequin Meeting Night’

My first kindergarten students were three

Erbark’s life has evolved with her triple daughters who were born in 1999… Mrs. Ness explains: How will their training be? I visited the school, I didn’t like any of them. Finally, ‘I’ll do it!’ I said. When the girls were one year old, I created a kindergarten miss scene with a teacher at home. When I was in high school I dreamed of setting up a kindergarten… I wanted it to be a classic kindergarten. Let the kids not be in the same class all day, let the concept be in the classroom … I set up the first kindergarten in the Levant when the girls were two and a half years old. We opened the school with our principal Mary Haneem and three children; Allen, Celine and Lara! I had no other students except my own children. Those who came first scoffed, ‘What does that mean … it’s a mannequin’, but then they were very satisfied with the school they offered for ‘knowing the weather’. Today, the schools are in their 20th year … We have 42 schools, nine in Istanbul and the rest in other cities. ”

Catwalk's 'Iron Lady'
With her daughters in the kindergarten garden …

The secret to success at home: discipline

Erbark handed over his company to his brother. She says she has spent all of her time in kindergarten for the past 17 years. So, is it more enjoyable to deal with young models or children? Her response: “I grew up in a big family. When I was a little girl, I started dreaming ‘I will have 12 children’! Caring for babies is much more enjoyable because they get what you give them. When your plants start to sprout. Then you are very happy. I am glad that I have come to this sector. ” What is the secret to success, both triple raising and running a business? He replied: “I have never broken discipline. My daughters are now saying, ‘You never discriminated against us!’ They scold. I tell them ‘do your own thing’! Everything is done alphabetically with us; Allen, Lara and Celine … ”

I am determined to live up to 120

How does it look so beautiful? Laughing, he said, “I am determined to live to be 120 years old!” We walk in nature with my dog. “

Catwalk's 'Iron Lady'
1986: Graduated from Bogazisi University

There are many beautiful girls and many hot men

How have ideas about ‘beauty’ and the way they do business changed over the last 20 years? She responds: “Because of social media, people are now more interested in being in the spotlight, looking beautiful as well as looking. There are many agencies, many beautiful girls, many handsome boys. However, beauty alone is not enough, education is needed. There are structures. Lips are swollen, eyebrows are raised, they are full right now … I don’t like those who go to extremes. The classic beauty is that there are proportional lines. I don’t like the show. ”

Mother’s tradition

Nash Erbark has been living in Miami for the past five years with his daughters Alin, Lara and Celine. Their daughters are studying medicine, psychology and business in their third year of college. Don’t they have passion for modeling? Erbark said, “All three are tall. I just made them volleyball players! ” He replied: “My Mao wanted to be a model at that time. When my grandfather was caught, he had to be released. “

Catwalk's 'Iron Lady'
Lara-Celine-Alin-Grandma Gulsen Haneem-Neshe Erbark … 2021 December, Miami, Gulsen Honey’s birthday celebration.

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