They follow plants and reach 1,200 types of products Mete Tamer Omar

class = “medianet-inline-adv”>

GÜLBENIZ Gülgün … is a businessman who is struggling to expand the company his father founded. He is an innovative entrepreneur who does not stop until his breakup and the work he undertakes is completed. We spoke with Gülbeniz Gülgün, PH FARMA’s second-generation representative, about everything from the brand’s birth story to his career journey, Izmi’s investment and his future plans.

Influenced by his grand
Explaining that his father, Hakan Gulgun, was influenced by his grandfather, who was a florist in Rumelikabhagi and also a village healer, Gulbeniz Gulgun explains the rest of the story as follows:
“With this effect, my dad grew up with beautiful plants from an early age, learning about their healing properties. Although he graduated in economics, he chose to pursue a career in this field after various work experiences. And he founded PH FARMA Pharma Pharma and cosmetics industry in Istanbul in 1993. Starting with the production of 11 types of products, today it has become the manufacturer of more than 1,200 products approved by the Ministry of Health in 19 categories.

class = “medianet-inline-adv”>

They follow plants and reach 1,200 types of products

Experience of different companies
Born in Istanbul in 1995, Gulbeniz Gulgun has been interested in chemistry, plants and their healing properties since childhood. This curiosity of the family also guides Gulbeniz Gulgun’s teachings. “I also studied chemistry and biology at Vienna Technical University,” said Gulbeniz Gulgun, a graduate of Coke University’s Chemical and Biological Engineering. The world has been moving from classical commerce to digital at the speed of light for the last 10 years. Because of this, I was interested in the digital world for a while after school and I wanted to see what was happening there. For almost 2 years, I worked in digital marketing at an agency with an English-Japanese partnership. Because we were planning to build our digital team, which is also in our company. So I wanted to develop myself into an international company in this regard, then understand and control some things of our own company and build a good team in this regard. After all these experiences, I talked about working in a family business with my father. After the lecture, I started working on Monday with great excitement “and shared his career journey.

class = “medianet-inline-adv”>

They follow plants and reach 1,200 types of products

They have diverted the route to Izmir
Explaining that the production journey from a small workshop in Istanbul Fatih and the warehouse continued in Kagithan, Gulbeniz Gulgan tells the story of the beginning of Izmir’s adventure:
“We have decided to grow in line with the growing business volume and the strong demand of international companies. We looked for a place. In a process where everyone goes to Istanbul to grow up, we turned our attention to Izmir in 2018. In 2020, we took steps to establish a manufacturing facility in the Torbalı composite and furniture organized industrial zone. Although our company is headquartered in Istanbul, now with production, Izmir is strategically located for our company’s goals. Our founding father Hakan Gulgun is in Istanbul, I am in Izmir at the beginning of production. And 90 percent of our employees came to Izmir. “

class = “medianet-inline-adv”>

They follow plants and reach 1,200 types of products

New investments along the way
Gulbaniz Gulgan said the transfer of production facilities to Izmir was the best decision they had made in recent times and said, “Although the process is progressing somewhat slowly due to the epidemic, we will take new investment steps in Izmir next time.” Judgment We are planning to make food supplement products here. We will do it for hair and skin. These products are in great demand in Europe. Also, I have a few more dreams that I want to realize in Izmir. We want to sell what we have achieved by completing research and development studies on certain endemic species of Izmir and by investing in plant raw materials which we will create additional value instead of products in domestic and foreign markets. In this case; There are very few menthol producers in the world, সহায়তাzmir Torbalı to help mint production, get a menthol from it and it is a suitable position for marketing. The agricultural sector is also strong. It can be supported with contracted production model. In this sense, assistance is provided to agriculture and local people. We plan to work in collaboration with the cooperatives by assessing the potential of the land and fertile land, “he said, and shared their roadmap for the next 5 years.

class = “medianet-inline-adv”>

Not just for women
“We make hair and skin care products using herbal active ingredients from a specific source,” says Gulbanes Gulgan, and reports on his work:
“We have many products such as anti-aging (anti-aging) products, a very special stain series that can be used in summer and during the day. -Agging – I mean, tropical elements. We have very specific mother and baby products that we R&D about 20 years ago. Our products appeal not only to women but also to men. We are really good at products for hair transplant center. An American brand of hair serum, with growth factors over the last 7 years, has been created by our research and development and produced specifically for this brand. “

class = “medianet-inline-adv”>

Number of members
10 thousand passes
There are also various brands and business models under the roof of PH FARMA, a family company. L’rouge is one of them. Explaining that they are working on a business partnership model, Gülbeniz Gülgün said, “Sales are made here with a ‘network marketing’ system, which exists in the world and still has high growth potential. We have more than 10 thousand members. It is also possible to shop without a business partner. However, business partners can make good profits here by adapting to their activities. One of our plans in this regard this year is to launch the European Leg. We also do merchandising in digital environment with e-shop system. The catalog is completely electronic. Since there is no paper, there are also structures that protect the environment. Also, our second sales channel, based entirely on pharmacy, our products under the Neutraline brand. Of course, PH FARMA’s main business is to create ‘private label’ products for well-known brands.

Brief

Explaining that the epidemic is at a time when the importance of keeping people healthy and keeping their bodies fit is better understood, Gulbeniz Gulgan said, “People are starting to invest in their own health and skin health. Because our skin is our biggest organ. We need to take good care of her, “she says.

* Noting that 60 percent of my production goes to the domestic market, Gulbeniz Gulgun said they are moving to export with a structure centered around America, Europe and the Middle East. Gülgün said, “All our products comply with European regulations. When we launch our product in a European country, we can ship it to 28 countries at once. If there is a demand, we can send the product to all over the world. We are now establishing a company in America. Our goal is to further expand our export market, ”he said.

Leave a Comment