Gives direction of life in the open path of father Mete Tamer Omar

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It is borrowed in foreign currency to repay the rights of the partner. The company fell into a financial crisis in the late 90’s with a severe debt burden. It has reached a breaking point. Ozge Ozen Kural, who graduated from high school at just 18 years old, started working for Sisma to support his father Orhan Ozen, although he has different goals. In a short time, the father and daughter spent these difficult days raising Sismak. Özge Özen Kural, who took the flag from his father 6 years ago, has made the company a product for both the after-sales market and boutique car manufacturers. The goal now is to increase the number of customers with the new generation of products.

SİSMAK … a company founded in Izmir to do what was not done in Turkey. It is an organization that has come to this day by signing both intergenerational harmony and awareness. We talked a lot about Sismak A.Ş’s second-generation representative and chairman of the board of directors, Özge Özen Kural, from the story of the company’s birth to his career journey, his future plans to the place of women in the sector. . It all started when Orhan Ozen, the eldest of four siblings, died when his father died at the age of nine. Orhan Ozen, who takes on all the responsibilities as the eldest of the family, went to vocational high school after high school to pursue a career, where he also studied molding. বাকিzge Özen Kural explains the rest of the story this way:

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The first step in a small workshop
“My father, who was studying mold making, started working with an Italian master shortly thereafter. My father, who also learned a lot from this master, is very good at making molds. Over time, she decides to break up with her lord, who has a very strict temper. Relying on his talent, he began his production adventure in 1980 in a small workshop on the 3rd art site in Izmir to write his own story. As a product, it chooses tie rod edges and tie rod shafts, which were originally imported in those years. And he went out on Friday evening with what he had made for a week, went to Istanbul on Saturday, and sold these parts at retail. It does this with a table, a chair and a bench. That’s how he grows his business. Since it emphasizes institutionalization, Sismak hires a general manager in the process. The production adventure, which began with tie rods and spindles, evolved into steering box production, which is not made in Turkey. “

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He guided his father's open path to life.

He has given up his dream
As Orhan Ozen strives to bring Sismak to a critical point with his talent and vision, Orhan Ozen builds a partnership to further expand his company. But then he got into a conflict with the partner and went into a corner. Explaining that in the process, his father borrowed money in foreign currency to give his partner his rights, even though he had no foreign exchange earnings. . Within moments the debt doubled. Again, the rate of problems, including severe tax fines, has increased due to the fault of a financial adviser. And Sismak falls into a big hurdle, sinks. I, who was born in Izmir in 1982, a person interested in literature and art, finished high school during this time. As a foreign language graduate, I wanted to study English language and literature. And I won Bilkent University. But as a fan of Dad I didn’t want to leave him alone in the process. And I quit going to Ankara ”and shared that he had prepared again and decided to go to a university in Izmir.

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He guided his father's open path to life.

The answer to what will happen again
On the one hand, Ozge Ozen Kural, who is preparing for the university exams, on the other hand, started traveling to the company to support his father Orhan Ozen. আমিzge Özen Kural says, “I am a recent high school graduate, I am 18 years old. As a person interested in art and literature, I can’t say that I know much. But I was fascinated by my father establishing a corporate structure in Sisma and seeing people smiling and smiling despite all the difficulties. Although I have a passion for literature and art, when I was younger I always said, “I’ll run my dad’s factory” when asked “What will you do when you grow up”. And although I have different goals, life brings me to Sisma at the age of 18. On the one hand, I learned business, on the other hand, I studied business administration at Dokuz Ailul University. I have worked on different levels, mainly focusing on money. I have learned very well about crisis management and how to find money. And about 6 years ago, I took over the chairmanship of the board from my father to raise the Sismak flag. While this was a somewhat painful transition, Sismak has grown in terms of production, employment and turnover during my presidency, and today continues its steering box manufacturing campaign in Izmir’s Atatুrk Organized Industrial Zone. “

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Three global manufacturers
In an IZMIR
Noting that there are three global players in the world producing steering boxes, Özge Özen Kural shared that they are the only Turkish company that manufactures under their own brand, “there are three companies, including two Germans and one South Korean. There is an organization in Turkey that produces under the license of one of these global brands and supplies products from major industries to the band. Our lanes are also different. We supply our manufactured steering boxes in the after-sales market with the Sismak brand, which we call ‘After Market’. We make a steering box of 300,000 units every year, ”he said.

Boutique car manufacturer
Steering box from us
GZGE Özen Kural says that after taking over the responsibility from his father, he focused on product delivery in the main industry and provided the following information:
“Hey; it was like swimming out of the Olympic pool and swimming in the ocean. There is no single and localization decision in this area. We also have the certification to be able to produce for the core industry, but we decided to shift our focus to those that are developing fast in the end.” Making Vehicles with Smaller Units ৷ Currently, a boutique automotive manufacturing industry has emerged in the world. We export steering boxes designed directly to these companies. Weight is in Europe, but we have customers in Canada in this sense. , We say ‘we are here’. In addition to cars, we also provide ATV, UTV and golf cars.

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Our period
New start
Referring to one of the safety parts of the steering wheel vehicle, Özge Özen Kural said that they added new products to the process starting with mechanical products a few years ago and said, “After changing the flag, we focused on producing new products. In this context, we have added electrical to the side of the mechanical steering box. That’s why we put so much emphasis on marketing. We also make new generation steering boxes. We also believe in our design power here. We grew 125 percent for 2 consecutive years, where the whole world stopped at the epidemic. The effect of China’s withdrawal from the market is here. We have filled this void. We are a good brand in terms of price and performance. The world has stopped, we have taken action. We currently export to 8 countries. In the future, we want to increase the number of boutique vehicle manufacturers to whom we supply products as well as aftermarket. We are in a time when big fish eat small fish and fast fish become strong. For this reason, we say that our revolution is just beginning, as the fastest fish in the sector, with our ability to move fast. We are currently working with 6 companies as boutique producers. In the next market, these 22 brands are in the form of 250 models, ”he said.

Brief

* On the one hand, Özge Özen Kural, who is working hard to expand his business, on the other hand, is very active in the NGO branch. TAYSAD – As a board member of the Vehicle Supply Manufacturers Association, Kural is leading an important project here as well. “TAYSAD has an ‘equal opportunity, diverse talent’ project,” said Kural, who wants women in business. We want to increase the number of women working in the industry here. This rate is now about 20 percent. In the case of Sismak, it is 30 percent. Our goal is to make it 50 percent, “he said.

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