Web 3.0 in the sports industry

It is too early to reach a firm conclusion from the Web 3.0 sports industry, but it is important to ask questions about the suitability and application of specific technologies for sports features such as sustainable, valuable and / or morally good infrastructure or market offerings.

Information technology has rationally changed human society in unimaginable ways. There are more than 171 million web hosts on the Internet, from the experiments of the early 1960’s to the present day. Assuming an average of 100 pages per website (the Academy website has 800 pages), it generates approximately 17.1 billion pages of web content, most of which is accessible to everyone. Studies show that the Internet, excluding the Deep Web, is growing with more than 10 million new static pages per day (1).

Web 3.0 is the latest Internet technology that enables machine learning, artificial intelligence and blockchain to enable real-world human communication. Web 3.0 is a third-generation Internet service for websites and applications that will focus on using a machine-based data understanding to provide a data-driven and semantic web. The ultimate goal of Web 3.0 is to create more smart, connected and open websites. Described as icing on the cake, Web 3.0 not only allows individuals to own their data, but also compensates them for the time they spend on the Internet.

If the trend of change is to be found in Web 1.0, a static information provider where people read but rarely interact with websites, Web 2.0, an interactive and social web that enables collaboration between users, is assumed to change both Web 3.0 .

With Web 3.0 it will take a long time to fully implement and resize the web However, some people believe that the technologies that will make Web 3.0 and ultimately define it are currently under development. An important example of how Web 3.0 is already influencing technology with smart home appliances using wireless networks and the Internet of Things (2).

In simple terms, Web 3.0, defined as the Internet of Things, promises to revolutionize the sports industry.

Sports authorities want sports organizations to use their technology and data-driven products, services, experiences or transformative offers as a tool to showcase or capitalize, and the economic value version is a progressive process aimed at creating transformative business offers, such as through gamification or tokenization. For. As mentioned.

It is important to reach a firm conclusion from the Web 3 industry, but it is important to ask questions about the suitability and application of specific technologies for sports features such as sustainable, valuable and / or morally good infrastructure or market offerings. This is especially true where some of these technologies are actually what they are and the benefits they offer, and on the other hand, there is a significant disconnect between perceptions and expectations of fans, consumers and sports features. Is it absolutely necessary that future fan engagement tools be built on blockchain? Do these companies offer extra value in terms of alternative technology and are they basically attractive or good at generating revenue? What are the opportunities to invest in new digital financial assets as opposed to the game of “fan engagement”? What are the real benefits for fans and sports features? Most of these questions are still awaiting answers (3).

Web 3.0

The challenge facing the sport (which is a huge opportunity) is that the fans always feel internally that they own their club. Even when fans support the athletes, they talk about them personally, as if they were best friends. Web 3.0 will provide ownership in a whole new way. Blockchain, in the form of both cryptocurrency and smart contracts, will probably form its backbone as it becomes one of the world’s leading technologies. Ultimately, the challenge for sports is that innovation and technology are getting faster than they can handle.

Broadcast, media technology, and social media have seen real-time sports around the world. The next age, the age of ownership, will probably be interrupted in a way that has not yet been imagined. To date, the game has had to focus on local fans to monetize and support its business model. But as we have already seen with NFTs, this dynamics is changing. The large number of followers created by premium rights holders will now be tested in a whole new way. At the same time, smaller teams and leagues will have access to fans in a whole new way.

Web 3.0 and blockchain will change the concept of ownership. It will affect people’s lives on a daily basis and as a result, their expectations of the teams and sports they will play for will change. Ignoring the issue of choice before the sports industry will continue as before? Or using the next wave of technological innovation to learn what that might mean, to understand the possibilities, and to keep fans engaged and monetized with it (4). Let’s see together ..


  1. https://thesportjournal.org/article/information-technology-and-sports-looking-toward-web-3-0/
  2. https://www.techtarget.com/whatis/definition/Web-30
  3. https://kennethcortsen.com/the-impact-of-web3-on-the-business-of-sports/
  4. https://medium.com/coinmonks/web-3-0-will-change-sports-forever-heres-what-you-need-to-know-a030732297fb

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